Obama campaign tactics

Isaac Ramnaraign

Blog post # 2

During the 2012 presidential election, Obama used many campaign tactics to spread awareness to his cause. Most funds were accomplished through the use of social networking. Obama's advantage on the Internet has been even more abundant when he also uses youtube to broadcast his political views. Even in 2008, the beginning of the age of social media, his campaign paid for 914.5 million displays of ads on Web sites like Yahoo.com and aol.com in September, while the McCain campaign had only 7.9 million display ads on the Web, according to the ratings service Nielsen Online.
He basically also created a facebook page in 2012 to update voters on the campaign so far. Although Romney used similar tactics, Obama made numerous appearances on shows such as Jimmy kimmel Jimmy Fallon, and Jay Leno who all have massive youtube accounts and accommodate about 5 million views per viral video. Another tactic he used was also having a white house meeting with famous youtubers who vlogged about their time meeting the president. This skyrocketed his campaign on youtube and made the viewers of each youtube visit and participate in his campaign page.
In my opinion, it is all used for propaganda to make others view the opponent of his campaign as bad. Although I am an Obama supporter, there is no denying that social media is the new form to spread propaganda across the nation. Websites such as CNN, BBC, NY times, all are considered news outlets but lack the truth. They anticipate and only publicize what most Americans care about most rather than just posting the truth of what really is going on.